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Search Engine News 7/12/02


Please note that the permalinks that refer to my archives are not working properly right now. I am working on it, and they should be up soon.

DHTML Text Marker - An Experiment
"Always liked the way some search engines (like google newsgroup search) highlight keywords in result pages ? Heres a way to do just that using plain old client-side javascript and some DHTML"
On CodingTheWeb.com Newslog: Google via News Is Free






Craig Silverstein
"4 Jul 2002: Slashdot interviewsCraig Silverstein, Google Director of Technology."The biggest issue when you have more than 10,000 computers is that network management tools based on visualization become inadequate to the task: even if the UI is very good, there's often too much going on (ie,going wrong) to work effectively. At this level, you really benefit from tools that can not only identify problems but fix them. Of course, it's hard to write general tools for this, since "fixing problems" is typ"
On CodingTheWeb.com Newslog: Google via News Is Free





What can you create on your website that only exists in finite quantities (and why people should care)?
"I just read a post on I-Sales about bidding wars on search engine keywords, and it occured to me that Overture's model is great because there are only so many words in the English language (or any language for that matter,) whereas advertising models based on banner inventory have the laws of supply and demand working against them.With an increasing number of online users spending more hours online on more numerous and bigger web sites, page views and ad impressions derived from them are fighting an uphill battle just to find a buyer, as the quantity of auto-promotion and banner barter proved even before the advertising market bust.What is it that you can create on your online properties that doesn't exist elsewhere in almost infinite quantities (we mortal humans have trouble telling the difference between "infinite" and "huge" anyway)? I'm not sure maintream portals la Yahoo can really differentiate themselves to visitors. Sure, they can get Pepsi as an advertiser, but what does it mean to you as a user? So far it's only been meaning more intrusion and privacy snafus, and generically speaking looking more and more like TV, a medium that 100% of households happen to already get, well, on TV.Now if online targetting means anything as a way to attract advertisers, that's where the Internet comes with unique strengths. Here I'm not so much mentioning the usual demographics/psychographics targetting, as much as the ability to address very specific needs in a detailed way. And what enables niche sites to reach their potential users? Exactly, search engines. How's that for a circular post? It works well except I just forgot to make a point here!OK, so my point is, ultra-targeted online properties make sense to users (either for free or for a fee, as I've been arguing lately on TheEndOfFree), they make sense for publishers (if only to nail down an effective USP,) and they should make sense for advertisers as well if it becomes easier for them to purchase and manage "niche online campaigns." Online business success is probably a matter of creating products (content and services for users, ad space for advertisers,) that exist in finite quantities to protect the value of both content and ad inventory.It's of course mainly the work of site owners to identify and service niches the best they can. Thinking beyond plain static content, into databases and/or community is probably a good direction to look into (when database and community meet, that's eBay and see how powerful a combination it can become.)But we as customers or ad campaign managers need to grow beyond a spoilt kid attitude. The great feeling of infinity we get on the Internet is liberating as a whole, and I only wish more people enjoy it and contribute to it in the future. However, this perception has debilitating effects to niche sites which struggle to get acknowledged by users and advertisers for the unique value they provide. And it's counter-productive and sad to realize and miss the value only until after it's lost (my mother keeps telling me this too!)Next time you discover a great site that appeals to your interests, think about sticking to it in the future. Participate in its growth, if only by promoting it to your friends. Assuming that Google will always pick up good stuff for you is dangerous, because Google doesn't create anything but a collection of links. Always on the move nomads don't create cities, yet it takes more than temporary tents to host and grow great sites. The Internet as a whole might feel infinite, but don't take for granted there are and always will be an infinite number of alternatives to the sites you love. To conclude on a less-than stellar image (warning: incoming bad pun,) the universe might be infinite and growing, but you don't find planets around every star.Update: We're Broke: The Economics of a Web Community (by rusty of Kuro5hin)06/24/02 update: It Takes a Village to Save a Site."
On CodingTheWeb.com Newslog: Google via News Is Free






New home for RSS spec
"Aaron Swartz has started a new site http://web.resource.org/, to create a persistent location for documents useful to the Web community like specifications and writings. As a part of it, he hosts the RSS 1.0 spec so that one don't need cookies or ads to get thru to them (currently the namespace was hosted in the notorious Yahoogroups) As the site states: Breaking links is more than a minor annoyance, it's socially rude and makes the Web less useful. Especially in the emerging Semantic Web, there's a strong need for pages that won't disappear. Persistent addresses are necessary for XML namespaces, RDF schemas and other systems that use URIs as global identifiers. By building a bit of the Web that's dedicated to maintaining resources over a long time, we'll be providing a useful function. Furthermore, we'll write up what we learned so that other sites can follow our lead and create things that are built to last."
On CodingTheWeb.com Newslog: Yahoo via News Is Free





Let Your Trusted Experts Do Their Job!
On High Rankings via News Is Free





Common Sense Search Engine Optimization
On High Rankings via News Is Free







:: Todd Malicoat 10:20 AM
:: Friday, July 12, 2002 ::
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Permalinks are working now.
:: Todd Malicoat 11:08 AM
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Flaw found in PGP


On XP-erience.org via News Is Free




Outlook plug-in could let the hackers in


On XP-erience.org via News Is Free




:: Todd Malicoat 4:52 PM
:: Thursday, July 11, 2002 ::
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News blog test.
:: Todd Malicoat 4:53 PM
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Yahoo Extends Google Contract Until September
""Semel also said Yahoo was extending its search partnership with Google until September. His comments were made in a conference call after Palo Alto, Calif.-based Yahoo posted a second-quarter profit and higher revenues.""
On CodingTheWeb.com Newslog: Google via News Is Free








TouchGraph Google Browser
"TouchGraph GoogleBrowser lets you surf Google's "similar pages" networks in a Java applet. Here's a screenshot of the NYTimes's network. Meanwhile, Christopher Langreiter's Google Sets Visualizer lets you visualize concepts as related by Google sets. Here's a screen shot of connected philosophers...."
On CodingTheWeb.com Newslog: Google via News Is Free








Elastic, not sticky
""Elastic sites work well because they embrace the "Webness" of the Web...they allow people to interact and communicate with each other as they prefer to do in the real world. Human relationships are elastic in nature. Like a clingy friend, nothing is worse than a needy Web site sucking all of your time away and not letting you spend any time on other sites. [...] Many companies can't offer products or services with the quality or necessity of Google or the crack-like nature of weblogs, but they can stop worrying so much about fencing customers in like cattle and start dealing with them in human terms.""
On CodingTheWeb.com Newslog: Google via News Is Free








Does Google Reward Valid Code?
""Does Google reward valid HTML (According to W3C standard 4.0 or the XHTML standard)? ""
On CodingTheWeb.com Newslog: Google via News Is Free








TouchGraph Google Browser
"TouchGraph GoogleBrowser lets you surf Google's "similar pages" networks in a Java applet. Here's a screenshot of the NYTimes's network. Meanwhile, Christopher Langreiter's Google Sets Visualizer lets you visualize concepts as related by Google sets. Here's a screen shot of connected philosophers...."
On Google Weblog via News Is Free








Technology Behind Google
"Jim Reese, Chief Operations Engineer for Google explains the technology behind it (Q&A session). There are some great details about the hardware guts of the Google operation in here. And some interesting philosophy: "Although we are philosphically against patents [...] we have to keep proprietary for business reasons." "We would like to contribute code back to the Linux community."..."
On Google Weblog via News Is Free








How are web sites ranked in Yahoo?
""...what I need to know is simply, how are the web sites in Yahoo ranked for relevance in response to keyword phrase searches?""
On CodingTheWeb.com Newslog: Yahoo via News Is Free








No Quick Fix for High Search Engine Rankings
On High Rankings via News Is Free








All About Title Tags
On High Rankings via News Is Free








Creating a Great Meta Description Tag
On High Rankings via News Is Free









The Meta Keyword Tag
On High Rankings via News Is Free








How to Submit Your Site to Directories such as Yahoo!, DMOZ and Zeal
On High Rankings via News Is Free








The Big Change in Google Mid-Month Update Process
""Google has been in constant movement for the last couple of cycles. Ive seen some sites that have been moving so much that you cant really tell the difference between pre and post updates.""
On Google News by CodingTheWeb.com via News Is Free









:: Todd Malicoat 5:50 PM
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News is free


I just added this news service to the page.....I'm really excited about it....because news truely is FREEEEE!
:: Todd Malicoat 5:54 PM
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