Planning, Developing, and Promoting Successful Small Business Websites

Table of Contents

A website is a new tool that requires a new type of operator. The skills discussed previously are essential to building a successful website, and are not always available in a single individual. Depending on the scope of a website project, more than one individual may be required. There are two ways to address the resources needed to create a website; in-house labor, and outsourcing. Outsourcing can sometimes be cheaper, but the website may not depict the message of the company as appropriately as if the website creator had been a member of the company’s staff. Many companies, however, still do out-source website creation work. Sony, GM, and many other large Fortune 500 companies out-source their website creation work to interactive advertising agencies. In most cases at least some portion of a website development project will be outsourced for maximum value and efficiency.

The best solution to the problems raised by outsourcing is to designate a “point-person” from the company to be responsible for acquainting the hired help with the business goals of the company. This point-person must be familiar with the history of a company along with future goals in order to effectively advise the hired help, and ensure that website goals are aligned with those of the company.

Appendices
(All in a single document) Appendix 1-1: Overture Search Term
Research Tool

Appendix 1-2: Wordtracker Search Query Research Tool

Appendix 1-3: Google Sets Website Theme Research Tool

Appendix 1-4: Reach/ Acquire/ Convert/ Retain

Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart

Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example

Appendix 2-7: Webpage Download Time by File Size Chart

Appendix 2-8: Expected Locations for Common E-commerce Elements

Appendix 2-9: Website Usability Checklist

Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples

Appendix 3-11: Overture Bid Price Tool

Appendix 3-12: Webalizer Website Visitor Tracking Tool

Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix

3-14: Clicktracks Website Statistics
Analysis Tool

References
Author Notes

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Planning, Developing, and Promoting Successful Small Business Websites Table of Contents

Planning, Developing, and Promoting a Successful Small Business Website

Website Technical Strategic Planning - Page 6

Website Outsourcing

Planning, Developing, and Promoting Successful Small Business Websites

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