Planning, Developing, and Promoting Successful Small Business Websites

Table of Contents

Website planning is also influenced by the technology that is used in creating the website. One of the decisions for the technology of a website will include whether the page will be created statically or dynamically. “dynamic usually means capable of action and/or change, while static means fixed. Both terms can be applied to a number of different types of things, such as programming languages (or components of programming languages), Web pages, and application programs.” (http://searchnetworking.techtarget.com/) Dynamic pages are normally database driven and require much more high-dollar labor in the short run. Both types of sites have their pros and cons. The two technologies seem to be converging on many sites, and most sites seem to have at least a limited amount of dynamic content as well as static content. When considering dynamic content for a site, it is important to make sure the individual pages have the ability to be indexed by a search engine spider. Certain types of dynamically created web content may not be compatible with search engine technology and should be examined to ensure effectiveness.

Scale-ability and “shelf-life” are important variables to consider when choosing which technology will be used to create a website. The speed at which technology is evolving is astounding. Website creators need to approach the planning of a site with vision that will carry the site well into the future (the further, the better). Creating a site that can be enlarged without major changes - or scaled back if necessary - will help lengthen the “shelf-life” of the site. The longer a site can maintain effectiveness, the greater the return on the investment will be to the site.

Appendices
(All in a single document) Appendix 1-1: Overture Search Term
Research Tool

Appendix 1-2: Wordtracker Search Query Research Tool

Appendix 1-3: Google Sets Website Theme Research Tool

Appendix 1-4: Reach/ Acquire/ Convert/ Retain

Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart

Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example

Appendix 2-7: Webpage Download Time by File Size Chart

Appendix 2-8: Expected Locations for Common E-commerce Elements

Appendix 2-9: Website Usability Checklist

Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples

Appendix 3-11: Overture Bid Price Tool

Appendix 3-12: Webalizer Website Visitor Tracking Tool

Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix

3-14: Clicktracks Website Statistics
Analysis Tool

References
Author Notes

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Planning, Developing, and Promoting Successful Small Business Websites Table of Contents

Planning, Developing, and Promoting a Successful Small Business Website

Technology Planning for Small Business Websites Page 14

Scaleability Considerations

Planning, Developing, and Promoting Successful Small Business Websites

Table of Contents