Planning, Developing, and Promoting Successful Small Business
Websites
Table of Contents
Website Planning
Plan Your Web Site Effectively for Max Success
Types of Websites
Explore the types of Web Site Business Models
Site Types 2
More information on the strategic types of sites
Strategic Planning
Strategy Planning is essential to Success
Strategic Planning
2
Make sure your strategy is up to snuff
Strategic Planning
3
Technical Strategic Planning an Outsourcing Contract Work
Strategic Planning
4
More on Outsourcing Contract Work
Content Planning
Deciding what will go on your business site and who will provide it
Content Planning
2
Determing a schedule for content management
Content Planning
3
Automation for Content Syndication
Keyword Planning Suggestions on preparing keyword research for your site.
Information Architecture
Brainstorming and organizing the architecture of your website.
Information Architecture 2
More discussion on the lower tiers of site heirarchy
Technology Planning Scaleability considerations for large and growing sites.
Tech Planning 2Weighing the value of flash technology.
Budgetary Planning
Creating a budget and using it effectively
Budgetary Planning
2
What type of web host will you need?
Budgetary Planning
3
Labor related expenses for site creation
Budgetary Planning
4
Measuring financial success and ROI
Developing a Web Site
Design and Development
Establishing the importance of credibility in design.
Form
Versus Function
Establishing the design priorities of a site.
Writing the Initial Code
Programming considerations for when you get down to programming.
Validation and Usability Testing
Promoting a Web Site
Planning, Developing,
and Promoting a Successful Small Business Website
Website Promotion and Analysis for Small Businesses
Page 34
Website Promotion Overview
A website must have the proper marketing and promotion to be truly successful. Allowing mistakes in this phase of the website creation process can spell a death sentence for all of the earlier hard work. Promotion of a website employs both online and offline methods to create awareness. Offline methods will be represented by traditional advertising mediums such as print, television, and word-of-mouth. Online methods will be represented by search engine optimization, paid listings, and e-mail marketing. Paid listings may include banner ads, text links, or pay-per-click search listings. Search engine optimization is a calculated risk of variables to increase the odds of high search engine listings. E-mail marketing includes any advertisement for a website sent via electronic mail. These methods will be the basis for the promotion of a successful website.
Appendices
(All in a single document) Appendix
1-1: Overture Search Term
Research Tool
Appendix 1-2: Wordtracker Search Query Research Tool
Appendix 1-3: Google Sets Website Theme Research Tool
Appendix 1-4: Reach/ Acquire/ Convert/ Retain
Chart Appendix
2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart
Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example
Appendix 2-7: Webpage Download Time by File Size Chart
Appendix 2-8: Expected Locations for Common E-commerce Elements
Appendix 2-9: Website Usability Checklist
Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples
Appendix 3-11: Overture Bid Price Tool
Appendix 3-12: Webalizer Website Visitor Tracking Tool
Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix
3-14: Clicktracks Website Statistics
Analysis Tool
References
Author Notes
Additional Bonus:
101 Free Search Engine Optimization
Tips
Work with a top search engine marketing company in Michigan. For your local search engine marketing and pay-per-click advertising needs.
©Copyright 2004 - Infinity
Planning, Developing, and Promoting a Successful Small Business Website
Meta4Creations - Strategic
Internet Marketing Consulting
Corporate Internet
Marketing Consultant