Planning, Developing, and Promoting Successful Small Business Websites

Table of Contents

In order to obtain success, an organization must consider many things in the planning stages of the website creation process. Some of the issues that will be discussed within the scope of this phase of the paper will include the main types of sites, the purpose of the sites, the goals of the sites, and the strategies for achieving those goals. Beyond strategic planning for the site, there are issues such as content planning, information architecture, and budgetary planning. Clearly identifying the answers to each issue is very similar to writing a business plan. Creating a model for a successful website will parallel creating a business plan in many ways. Purpose, goals, and strategies are important considerations when undertaking the project of creating a website.

A website is used to aid an organization or individual. There are many types of websites available on the World Wide Web. The constantly increasing popularity of the web can be attributed to the need for information. Information is the most essential non-human factor to achieving business goals, and it is the key to building knowledge and success. On the Internet information is available on everything from art history to zone architecture and millions of topics in between. Information is what drives the growth of the Internet, and is a key commodity of this new era.

Appendices
(All in a single document) Appendix 1-1: Overture Search Term
Research Tool

Appendix 1-2: Wordtracker Search Query Research Tool

Appendix 1-3: Google Sets Website Theme Research Tool

Appendix 1-4: Reach/ Acquire/ Convert/ Retain

Chart Appendix 2-5: Zehnder’s of Frankenmuth Information Architecture Flowchart

Appendix 2-6: Search Engine Themes Pyramid Information Architecture Example

Appendix 2-7: Webpage Download Time by File Size Chart

Appendix 2-8: Expected Locations for Common E-commerce Elements

Appendix 2-9: Website Usability Checklist

Appendix 2-10: Text Vs.Code Ratio/ Content Near the Top of Souce Code Examples

Appendix 3-11: Overture Bid Price Tool

Appendix 3-12: Webalizer Website Visitor Tracking Tool

Appendix 3-13: AW STATS Website Visitor Tracking Tool Appendix

3-14: Clicktracks Website Statistics
Analysis Tool

References
Author Notes

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Planning, Developing, and Promoting Successful Small Business Websites Table of Contents

Planning, Developing, and Promoting a Successful Small Business Website

Website Planning - Page 1

Phase I: Website Planning

Planning, Developing, and Promoting Successful Small Business Websites

Table of Contents